Home styling your holiday home to increase bookings

The UK holiday rental market is booming! The hospitality industry is reporting increased bookings for the 2022 season. Whilst many predicted that people would travel abroad following the lockdown, airport chaos, the rising cost of living and a re-discovered love of UK sight-seeing following 2 years at home through the pandemic. Theres never been a better time for holiday property owners to make the most of an increased demand from their target market and increase revenue from holiday lettings.

Home styling your holiday home effectively is one way to ensure maximum occupancy and increased income from your holiday letting business. Gone are the days when holiday rentals were filled with tired furniture and nik-naks no longer wanted in the owner’s own home. These days holiday home decor is a key part of your marketing strategy.

With just a few seconds to make a good first impression and grab the attention of potential guests whilst scrolling through the holiday home listing sites, creating the wow factor with the interior design of your holiday property can really make a difference.

How do you make your holiday rental stand out from from the crowd?

Style your holiday property to have your guests imagine themselves there on their perfect holiday. Firstly source good quality furniture that suits the ambiance of the property. Know your target market and decorate the holiday home to ideally meet their needs. For example, the decor for a city apartment aimed at couples weekend breaks will need a different look to a holiday cottage for a family summer holiday.

How does home staging increase holiday home bookings?

Presenting your holiday home beautifully and then using a professional photographer to capture the images will really make your property stand out from similar properties to attract paying guests at a higher rate. When home styling and staging for sales we see this first hand with estate agents recognising that homes which are well presented to appeal to their target buyer attract more viewings, higher offers and spend less time on the market.

The same is true for holiday homes. Guests look for places they can walk straight in to, leaving their cares at the door and immediately immersing themselves in a relaxing environment. Holiday rentals site Air BnB advise styling your holiday home so guests can imagine how they enjoy staying there. Placing cook books in the kitchen, creating a sitting area in the bedroom and using artwork which relates to scenic local landscapes builds a picture of how people could spend their leisure time during their stay. Home styling your holiday home allows guests to see themselves in the relaxed environment of the property and immediately want to stay in this home from home.

Increase marketing opportunities for your holiday property

Another thing to consider is not only does home styling your holiday home increase your attractiveness in listing sites but it plays a key part in your social media marketing strategy too. Travel and holiday photos are one of the most shared type of images on social media. Many holiday home owners are now designing in the social media wow factor that will encourage guests to take photos at their holiday home and tag them on Instagram. These images then get seen across Instagram, by friends, family and other potential guests and are effectively spreading the reach of your advertising for you.

Another bonus to a beautifully styled holiday home is that it presents an opportunity for another income stream in the off season when holiday lettings can be slower. Offering your holiday rental as a location house for brands to use for lifestyle photoshoots can be a lucrative

Natural home styling for holiday rentals by EHG Home

At EHG Home we take a natural approach to home styling which works perfectly for holiday home marketing. In planning home styling schemes for holiday rentals we help holiday home owners maximise the functional layout of the space. We source furniture to make the most of the space and with access to a wide range of suppliers our sourcing service is especially useful when it comes to working with compact spaces.

Our designers use the principles of biophilic design, creating holiday home styling schemes inspired by nature. Our use of natural textures in furniture and accessories alongside colour palettes inspired by the natural environment are designed to instantly make guests feel relaxed and at home. As humans we have an innate connection to the natural world. Interacting with nature indoors and out is mood boosting and has many benefits to our health and wellbeing.

In an EHG styled holiday home every styling decision is considered to help guests enjoy calmer surroundings, comfortable spaces to relax, better sleep in bedrooms and immediately the overall feeling of wellbeing we seek when on holiday from the moment they step through the door. If you have a holiday rental property, whether your starting from scratch with furnishing and decoration or you’d like advice on how to give an existing holiday home a glow up to increase bookings and bring increased income contact us to see how we can help.